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MARKETING TECHNOLOGY PARTNER IMMERSIONS

Social Strategy, Emerging Technology, Entrepreneur-In-Residence

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THE CHALLENGE:
Innovative brands and teams are expected to be up-to-date with the latest technologies and platforms, but finding the time and making the right connections is a challenge.

The Result:

Irban Group is constantly evaluating and testing emerging technology platforms. As former marketers at large CPG and entertainment companies, we have developed an eye for separating the promising platforms from all the noise. We’ve found that the best way to bridge the divide between the tech engineers and our clients is through custom immersions to meet and learn from the people who are building the next Facebook or Twitter. The immersion experience is driven by a client’s unique marketing needs. The startups and prospective partners selected are based on specific marketing challenges the client is facing. Success is 3-4 immediate beta test opportunities with amazing technology partners. No sales pitches or voyeurism, these are designed to forge meaningful opportunities for both brands and startups.

Related to this work, we’ve matched seasoned entrepreneurs with brand marketing teams, and helped integrate them as strategic advisors. These programs bring an entrepreneurial viewpoint to the table and further presents marketing teams with opportunities in the startup world.

What We Did:

  • Emerging Technologies
  • Digital/Social Strategy
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