DASANI SOCIAL STRATEGY
Social AOR, including: Social Audit & Ongoing Insights, Paid Social Strategy, Community Development, Content Creation, Influencer Programming
DASANI needed to accelerate their social footprint while balancing limited resources. Looking for a fresh approach to social strategy, the team looked to Irban Group because of our reputation for entrepreneurial thinking, our deep connections to emerging technology and our ability to translate strategy into executional excellence. Specific brand needs ranged from platform recommendations, to the role of paid media, to content creation, to new product social support.
Our team hit the ground running, first by conducting a social and competitive audit, then by securing quick wins and articulating a social strategy that was simple, intuitive and effective. Among our recommendations – a new, efficient yet effective approach to paid social, influencer marketing to amplify brand efforts, and building social triggers into all of the brand’s programs and promotions. Our efforts have positively impacted consumer reach and engagement by a factor of 20 through Dasani’s Facebook community.
What We Did:
- UI/UX Design
- Responsive Design
- Social Media Integration
- Content Management System