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ESSENCE MUSIC FESTIVAL SOCIAL ACTIVATION

Visual Curation and Advocate Program

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THE CHALLENGE:
The 20th Annual Coca-Cola ESSENCE Festival in New Orleans was an epic coming together of women, celebrating learning and entrepreneurship. As the title sponsor, Coca-Cola challenged us to increase their digital footprint and social interaction.

The Result:

We answered with a total revamp of their traditional digital campaign to make it Social by Design. The Social by Design process was applied to everything including print ads, a custom, optimized website build, and advocate program, all of which carried through to on-site activations including a real-time, interactive social wall with real-time prizing.

What We Did:

  • Social Media Integration
  • UI/UX Design
  • Responsive Design
  • SEO
  • Content Management System
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