SPROUT WEBSITE DESIGN
Web Development, Community Development & Social Content Creation
THE CHALLENGE:
In the cluttered and growing space of real, organic food, we partnered with Sprout to redesign and develop an innovative, content optimized website, re-activate their email marketing program and develop a successful social digital strategy, all with the goal of building a thoroughly engaged online community.
The Result:
Parents can now navigate the Sprout website with ease and can digest valuable and educational information. With a growing selection of products for babies through grown-ups, Sprout can now manage their site content efficiently through a content management system, making the website an effective and secure marketing and communication tool for new products and new parents.
With a strategy that included the development of truly engaging social content, a plan for paid media, as well as successful influencer programs, Sprout’s website experienced a steady growth in traffic. Additionally, Sprout’s online social community also grew substantially, becoming the most engaged Facebook community in its category within 12 months.
What We Did:
- UI/UX Design
- Responsive Design
- Social Media Integration
- SEO
- Content Management System
