BURN, BRAZIL ADVOCATE PROGRAM

Visual Curation, Advocate Program, User Generated Content

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THE CHALLENGE:

We set out on an international mission to capture the art of racing, merging Formula 1 with Coca-Cola’s burn energy drink, while providing a platform for free creative expression.

The Result:

In racing, it’s all about winning. So to launch burn Energy’s inaugural sponsorship of the Lotus F1 team, we created a competitive social ambassador program. Using social analytics, we identified the most influential Brazilians in street art, EDM, and pop culture and invited them to experience the world of burn through early releases of burn Films, product samples, and an invitation to the hottest post-race party in Sao Paulo, the burn Yard. Our technology managed communications, tracked participants’ actions and identified who was generating the most impactful and most viewed content among their networks. The grand prizewinner was hand-delivered a custom painted F1 racing helmet designed by a famous global street artist.

What We Did:

  • Bilingual/Translation Services
  • Social Media Integration
  • Creative Development