AARON’S AMPHITHEATER SOCIAL PHOTO CONTEST
Visual Curation, Creative Development, Social Media Integration
THE CHALLENGE:
Aaron’s Furniture expressed an interest in supporting its sponsorship activity at its signature entertainment property in Atlanta, Aaron’s Amphitheatre at Lakewood.
The Result:
We answered with a unique approach that leveraged social media to maximize the attendee’s social interactions and drive organic mentions of Aaron’s. Our process fused both a traditional ambassador program with a more interactive digital social wall that displayed fan experiences in real-time, coupled with a prizing element.
This program resulted in thousands of concert attendees participating via Twitter and Instagram, using a unique hashtag, and driving a significant increase in social mentions and engagement for #aaronsamp.
What We Did:
- Visual Web Curation
- Advocate Strategy
- Creative Development
- Social Media Integration
