DASANI ADVOCATE PROGRAM

Web Development, Community Development & Social Content Creation

THE CHALLENGE:
Maximizing social endorsements is at the core of what we do. That’s because all the data shows that people trust their peers more than companies, brands or advertisements.

The Result:

When DASANI came out with a new sparkling water, we engaged advocates to help generate awareness and buzz, as well as to promote a photo-based Twitter and Instagram contest in an approachable, organic way. Our advocates were encouraged to share “What Makes You Sparkle” using the program hashtag, and to provide the details of the contest through their social networks. Millions of impressions later, this program proved more than just a contest point of entry.

What We Did:

Digital/Social Strategy
Advocate Strategy
Analytics
Emerging Technologies